Running a successful email marketing campaign is a highly creative and demanding task because people receive a lot of emails every day. So it is easy for the ones you send to end up in the trash or spam. That’s why it is good to hire email marketing campaign services to ensure the success of any strategy. As per the statistics, the number of emails sent every day is around 269 billion and that is only going to go upwards. Shared below are some tips on how to successfully run an email marketing campaign, read on to know more.
Create A Target List Of Emails
All successful email marketing campaigns begin with a list of emails targeted at qualified leads, and the best way to do this is by converting website visitors into subscribers. This is done by using exit-intent popups that could convert abandoning visitors into email newsletter subscribers, followed by transitioning them into customers. Moreover, keep in mind that 80% of visitors don’t sign-up for newsletters. With the help of exit-intent popups, you can raise the conversion rate of leads into customers.
Have A Clarity About Your Goals
Clearly defined goal is the key to the success of any effective email marketing campaign and some of the typical goals are listed below.
- To boost customer engagement with your business and the content.
- To welcome new subscribers by introducing them to your business and thus build customer relationships.
- You can also target to re-engage with subscribers who haven’t been particularly active.
- You can send emails to subscribers who are engaging or active to convert them into customers.
Different Types Of Marketing Emails
There are mainly three different types of marketing emails and they are promotional emails, relational emails and transactional emails. The first one informs the subscriber or customer about the different offers or sales. The second type delivers on promises like a newsletter, gift card and such to nurture customer relations. The last type is sent on behalf of customer action on your website like purchasing products etc.
Know Your Audience
When you are doing an email marketing campaign for the first time, you will have limited data or none about your target audience. But, this can be mitigated with the help of email marketing campaign services, as they will do market research for this. After the first campaign, you will have enough subscriber information like gender, geographic location, interests and other metrics. This will give you a relative understanding of their behavior to do a successful email marketing campaign the second time.
These are some of the points that you should keep in mind before launching an effective email marketing campaign.