As per the survey conducted by marketing agencies, more than 70 percent of the company heads and higher officials are using emails as their primary mode of communication. This survey has also proved that more than 80 percent of people who are using email services are attending to the marketing emails received from different companies. This is because they consider commercial emails a more suitable form of advertisement. If you are running a business and are planning to utilize the scope of email marketing, it is necessary to understand its trends. The following are some of the best email marketing strategies used by different marketing agencies.
It is one of the most important tools used in email marketing. Email marketing is entirely different from other modes of advertisement. This is because, even if it is a mode of mass communication, the marketing firms will trigger consumer demand by using the personal interests of the buyer. If a person is receiving a mail with their name or with the name of their city, they might feel more comfortable and personalized to attend the same. This trend is followed by many industries like the ones dealing with insurance, banking, etc.
It is one step above personalization. It is the method of displaying different content to different people based on their locality or their gender. For example, if you are running an e-commerce website internationally, the price, the products, and the preference of the people will change depending on their place of interest. For this reason, marketing firms are using CRM records to make advertisements that suit different people in different locations.
This is the process of giving the consumer more choice on the type of mails they are receiving. This will allow the viewer to customize the advertisements they need to see. For example, if a person is planning to buy a mobile phone, they can activate the email services to know more about mobile phones. It also gives the consumer the power to unsubscribe the marketing emails they get. Providing these features to the consumer will reduce the workload of marketing firms. In addition to that, it will help them to easily find potential consumers.
The above mentioned are some of the trends followed by different companies in their email marketing strategy. Some companies are also focusing on increasing the quality of their emails to make them more attractive.