In simple words, email marketing is a type of digital marketing in which a business sends emails to prospective customers for generating sales. An email marketing campaign becomes successful when the recipients of your email decide to interact with your website and become your customers.
Hiring the best email marketing agency is the ideal option for a small business. One of the main benefits of this is it saves valuable time and money. Also, they will provide you with excellent email marketing ideas that you wouldn’t think of. Here are some of the things that you should do and things that you shouldn’t do in email marketing.
Do’s Of Email Marketing
Creating Good Subject Lines
It is very important to create a good first impression. An engaging subject line will compel the customers to open your email and read the contents. Statistics show that around 33 % of the people open emails based on the subject lines of the emails. No matter how good the body of your email is. It doesn’t matter if the subject line is crappy. Email marketing services will come up with catchy subject lines that can give the users enough information that will make them understand why opening the email is valuable to them.
Keep It Concise
This is a busy world and for most people, time is a luxury. That means people don’t bother to read marketing emails that are long or big. That is why you need to make your message concise. However, the subject matter should be clear, engaging, and should offer useful content to the reader. It is better to keep the content of the email under 150 words.
Don’ts Of Email Marketing
Over Promoting Email Campaigns
You should remember that the users are not interested in promoting your company and they are not opening your emails for doing that. Their main hope is to get more insight into what your company offers. Therefore, you should always write your emails with keeping the readers in mind. It is ok to let the reader who what your business is about. Nonetheless, the emails should focus on what you can offer them.
Option To Unsubscribe
Many of the companies make the mistake of not including the option to unsubscribe in the emails. Preventing people from unsubscribing is not just unethical, it is also illegal according to several consumer-protection regulations. So make sure not to prevent your readers from unsubscribing your marketing emails.