You can improve your email marketing campaign by:
- Capturing the attention of users so they subscribe to your mailing list
- Optimizing your ideas for mobile-toting customers
- Making calls to action (CTAs) that stand out from the rest
Now, let us take a look at more details about each strategy mentioned above.
Capture Users’ Attention
Before getting many eyes on your marketing campaign, you first have to encourage visitors to sign up for your mailing list. Making new visitors do this is not an easy task. Individuals know what they prefer, and if you cannot talk them into handing over their details, you must rethink your strategy.
A good method to grab the attention of visitors is by using web forms called “lightbox popups” to gather their details. As visitors browse your site, an opt-in form pops up that asks for their email ID. When visitors sign up, you get a subscriber who is interested in your brand. Then, you can move visitors down your conversion funnel.
Optimize for Mobile Users
Mobile-first indexing was introduced by Google last year, and ever since, online marketers started putting more focus on these users. The search engine ranks content according to the ease of use of that content on non-desktop electronic devices. So, in the event you are not making emails with mobile users in mind, then you are losing potential traffic.
When one opens your electronic mail, it should be easy to take in. All visual content and text have to properly adjust to the screen size and type and that website should be an easy-to-navigate one. Use a clean and responsive template which works for these devices or formatting which meets customers’ standards. Make it a point to keep your content short and good. Mobile users have less patience compared to those reading your copy on desktop devices, so consider this when creating your emailer content.
Create Call to Actions that Pop
CTAs tell customers what they are supposed to do and drive conversions to your site. You have to assume that visitors are unaware of what to do subsequently, and with that in mind, use CTAs to guide them. The more these pop, the better your chances are to convert.
For email subscribers, particularly mobile users, your call to action has to be easy to spot. So, be sure to put it in the upper half of your email body.