Email marketing and social media marketing are two marketing strategies that are widely used by a lot of businesses these days. These two are very effective approaches that are promised to boost the traffic to your website,thereby increasing the company’s profit.
Even though both of these strategies have a large number of benefits, a lot of people prefer email marketing rather than social media marketing. If you are ignoring this strategy, then you are missing a great opportunity to attract customers to your business. Following are some of the important advantages of email marketing over social media marketing. This will help you to select a strategy that is suitable for your business.
Email Marketing Can Be Used To Build Relationships and Credibility
Most people prefer to purchase products and services from businesses they trust. Hence, it is important for you to earn the trust of your customers for improving your credibility. Email marketing can be of great help to you for this purpose.
With email marketing, you are sending emails directly to your customers making it personal, so it is a more personalized approach than social media marketing. Also, email gives a great way for people to contact you directly with their queries.
Email marketing gives better visibility for your marketing efforts. Most people check their mails daily. Therefore, it ensures that your customers saw your advertisement. Even though people do not visit their social media accounts daily, they tend to check their mails frequently. Hence, it is a better way to deliver your messages to your customers.
Email Marketing is Inexpensive
Email marketing services are very cheap. Therefore, you don’t have to pay a high amount for your advertisements. Hence, you can implement effective email marketing strategies at a much lower rate. This is a great choice for small businesses and start-ups, as they can constantly keep in touch with their customers without spending a huge amount.
You Can Create Your Own List
Social media marketing is subject to change and you cannot specifically decide who sees your advertisements. But when it comes to email marketing you can create your own mailing list and be specific about who you send your mails to. This will enable you to avoid spending money on people who are irrelevant to your business, instead, you can give more focus on your potential customers.
Drives More Visitors to Your Website
Email marketing can drive more customers to your website. It can also be used to track which page or part of yoursite is attracting more customers. This will help you to customize your website based on the specific needs of your customers.