In today’s digital landscape, an excellent way to place your brand in customers’ minds and gain traction with leads is email marketing. Smart marketing strategies allow businesses to build brand awareness and help communicate positive things about their products and services to numerous people. To maximize your marketing campaigns and ensure that you are reaching those you wish to, you must not do some things including the ones mentioned below.
Don’ts of Email Marketing
Email Content That Promotes Your Offerings Too Much
People open emails to learn more things about your products and services and about your industry challenges, as well as to keep abreast of relevant information. So avoid using sales pitch in your marketing emails; instead, put content with the user in mind.
You must let your audience discover facts about your business, but you should not use email as a platform to over-promote it. Instead, your emails must explain how that business can help solve their problems and show what it can offer them.
Do not use words that will trigger spam filters. Emails having excessively promotional language, which relies a lot on words such as “sale”, “cash”, “free”, etc., will likely go to the user’s spam folder. In such a case, your audience will not read your content unless they open their spam and choose to do so.
Generic, Anonymous or Unbranded Email Address
Users prefer to know that the party who sent the email is real, so do not use such addresses. Email filters register these kinds of addresses that appear fishy as spam.
Any type of marketing is all about leaving a good first impression on potential customers. Professionalism will always work in it. Using a branded address as part of your marketing efforts will show your target audience that yours is a legitimate business.
Buying Prospects’ Email Lists
Purchasing mailing lists might appear to be an easy and quick win, but it is most often an error. Why? Because there is no guarantee that those on your email list will want to find details about your business or offerings. Usually, it is better to have quality leads than quantity.
Potential customers from a bought list are not all that likely to do business with you because they do not have an association with your business. The user’s trash folder is the last place you want your emails to reach.