A good email marketing campaign can get you positive results and good quality leads if you do the right thing. But with the sea of competition that you are forced to swim through, doing one wrong thing will be enough for your prized email marketing strategy to all go down the drain. As they say, there are so many ways of doing it wrong, but few ways of doing it right!
We will be running you through the top things that you should stay clear off when prepping and executing your next email marketing strategy. Read on to know.
What Should You Not Do When Email Marketing?
- Always Have A Plan
Be sure to have a specific plan in mind. Trace out the outlines of the goals that you want to achieve. Make sure that these are achievable, time-bound, realistic, and measurable goals. Simply pouring in funds to execute a plan that is poorly thought out is preparing you for failure and disappointment.
- Do Not Spam
Do not needlessly spam people. Do not send your mails to people who are not interested, or have never subscribed to your mailing list. Everybody hates Spam!
- Give Them The Option To Leave
Make sure that you always add in the “unsubscribe” link in the mail. Your mailing list subscribers must have the option of leaving the list if they feel that there is no relevance to the services/products that you are offering them. Make sure that the option is clearly visible.
- Do Not Think That This Will Be Profitable
No marketing strategy success has only hinged on the success of your email marketing campaign. Track the return on investments (ROI) and the profits that you are able to draw in from successful email conversions. Remember, email marketing is only a supplementary to other methods of traditional and digital marketing.
- Do Not Make Your Email Layout As Cluttered
Simplicity is the name of the game. Make sure that the layout is simple to follow and not overwhelming to the eyes of the audience. Make sure that the subject lines are short and sweet, with characters not exceeding 70 words. Anything more and the reader will get fed up and reach for the delete button.
- Do Not Overlook Mobile Users
More than 60% of the users now use their tablets or cell phones to check their mail and websites. Make sure that email and the corresponding landing page from the link attached are optimized for use on mobile devices, or else you will be missing out on a lot!