It is been noted that emails offer the most measurable returns for operations of a business. To know which kinds of email marketing campaigns are effective to yield a better return on investments, you would need to know the recent trends that are ruling the market.
The average return on investment (ROI) that can be achieved by relying on email marketing is about 38 times the amount spend. Also, many reports state that after sending the campaigns for email marketing, emails that are list segmented and targeted drive around thirty-six percent of ROI.
Reports from the Direct Marketing Association have pointed out that around sixty-six percent of customers have made online purchases after receiving an email marketing message.
With a lot of attention collected by social media platforms and marketing through mobile applications, there are chances for people to see email marketing as an old-fashioned and ineffective strategy when it is compared to the new tech toys. Though email marketing cannot be as effective as the other strategies, it is been widely used as it is still brought in results for businesses.
Email marketing strategy allows a company to employ management to maintain the relationship between the employees and customers. These management systems also help in creating highly customized and targeted messages for customers. These marketing strategies often reach the audience where they spend most of their time – their inbox.
Personalize the Message of Emails
To see effective results for email marketing and to get a higher return on investment, businesses would have to build a neatly composed email to spread the word about their business. The advantage is that there are so many ways for doing this – via sign-up cards, point-of-purchase reminders, etc. All of these options are greatly successful in offering a chance for customers to contribute information from their side.
The best list is always those that take in the most information about every customer which helps in covering the basic details about the name and email addresses along with the next steps like anniversaries, birthdays, favorite sports teams and menu items preferred. Knowing how to build special events based on big games often encourage customers to join the events.
It is also important to find out what customers are looking for from the email marketing campaigns of your business. They might be looking for more updates, events, promotions, etc. knowing about which would allow you to set better target promotions for the recipients who need them than sending a generic email to everyone.