Winter is around the corner, and it is easy to see why marketers are working more on holiday promotions. Last year, American consumers spent $707.5 billion during the season. Business people are aware that autumn and winter are undoubtedly the year’s most profitable months.
The issue with reaching out to your audience in the season of holidays is that they will be bombarded by Black Friday offers and Christmas promotions. As an email marketing professional, you must break through all that noise and reach out to your audience. Let us look at some tips that you have to consider if you wish to have a successful holiday season.
Generate More Leads
You have a lot of ways to create more potential customers for your company. Before the season arrives, work to getting more individuals to subscribe to your mailing list and follow your company on social networking websites. The more customers are interested in pre-holiday shopping, the likelier they are to get your email marketing campaign, which contains holiday special offers reserved for them.
We suggest hosting many giveaways in the summer to bolster your customer count before planning your holiday campaign. Contests are excellent ways to increase brand awareness and augment your mailing list.
Segment Your Mailing List
When you have a reasonable number of potential customers, you have to start to segment your lead lists. The interests and desires of email customers are different. It is your job to look into your on-site traffic and analytic behavior to break your customer list into a wide range of categories.
People are likelier to make the most of specials when they find these to be relevant. For instance, if you have an electronic store, then you would like to segment your customers into different lists, including TVs/Blu-ray players/speakers/Radio, games/consoles, etc.
The person who visits your online store for their car speakers will not care about your “buy one, get one free” Black Friday deal on video games. However, those who have a history of purchasing consoles or games for your site are likely to take advantage of your BOGO offer.
Segment your list of leads by considering every product you offer, and the best customer per genre of goods. If you combine these details with your company’s on-site analytics, you will have no trouble distributing valuable promotions to people finding your offer relevant.