Even after all the revolutionizing changes in the marketing landscape, email marketing hasn’t lost its importance and it continues to guarantee, appreciable conversion rates to businesses. However, the strategies used for email marketing campaigns have to adapt to the changing demands and trends in the digital marketing sector. In this article, we discuss some key tips for improving the conversion rates of email marketing.
Let The Subject Line Do The Trick
The subject line is the first thing that readers will notice in a marketing email and the last thing that will interest them is a boring subject line. Write an attractive subject line for your marketing email to persuade the readers to open the email and read all of its contents. If you are announcing some attractive offers through the email, you may mention it in the subject line.
Create An Interesting Preview Text
A subject line is the only thing that is going to influence the number of readers that are going to open the marketing email you sent. The preview text has to be given adequate importance because the piece of text gives a better idea of the email content to the readers.
Adding boring instructions or unclickable links in your preview text will waste your opportunity.
Don’t Make The Email Too Complicated
It is important to avoid unnecessary exclamation marks and similar stuff in the subject line and body of the email. Overuse of these features will make your email look more like spam and affect your email open rate adversely. If many subscribers decide to report you, you might even get blacklisted.
Study Your Audience Thoroughly
If your marketing emails fail to connect with the readers, all of your attempts are going to get wasted. Take some time to do some research on your audience and understand what they will appreciate and what they will not. Build buyer personas using the interactions with the buyers and analytics from the web and social media. Once you know your customers well, creating personalized marketing emails for them becomes very easy.
Making Sure Your Email Content Is Interesting
A formal marketing email that fails to connect with the readers cannot promise much conversion rates. The email has to be crafted in such a way that you are addressing a person sitting next to you. Add customer stories, personal anecdotes, and text that can stir the imagination of the readers.
The success of any business depends on how well-executed its marketing activities are!