Will Email Marketing Help Your Business In 2020?


Effective Email Marketing
Effective Email Marketing As times change so does our marketing techniques. But what astonishes us is how email marketing, which has been present in the marketing field for over two decades still managed to have survived through great innovations including the wave created by social media. Many experts even predicted the doom of email marketing! Ever since the first email was sent...

Types Of Transactional Email


Write An Email Marketing Copy
Effective Email Marketing Marketing email is a quite popular marketing strategy that contributes to giving necessary boost to businesses. They are broadly divided into two main categories, namely engagement emails and transactional email that serve different purposes. Engagement emails are intended to engage the people with a brand and adopts a storytelling style that gives scope for including creative elements....

Tips on Email Marketing For a Lucrative Holiday Season


Email Marketing Campaign
Email Marketing Winter is around the corner, and it is easy to see why marketers are working more on holiday promotions. Last year, American consumers spent $707.5 billion during the season. Business people are aware that autumn and winter are undoubtedly the year’s most profitable months. The issue with reaching out to your audience in the season of holidays is...

How Psychology Affects Email Marketing Strategy?


Email Marketing Strategy
Email Marketing Strategy The email in email marketing strategy is beyond just a message, which your audience reads. It is designed to engage the target audience, meaning your message should appeal to their emotional state at that time. Before sending that next email, consider the role which psychology plays in the following elements of email marketing. Frequency Sending too many emails will...