Email Marketing Archives - Page 2 of 2

Tone and Voice: an Important Element of Email Marketing Efforts

Email Marketing Tips Having the right tone and voice in emails makes sure that you reach out to your target audience meaningfully and authentically. It may appear to be tricky initially, but it is not so when you understand the basics. Voice versus Tone: The Difference To put it simply, the voice in this context is your message, and tone refers to...

How to Grow a Stagnant Mailing List

Stagnant Mailing List To benefit from email marketing as much as possible, you need to ensure that your email list stays fresh. A mailing list is made up of email IDs of subscribers. Many businesses find it difficult to retain subscribers and grow their audience pool. Unfortunately, many of them peak early and fail to overcome the excitement after...

Types of Effective Engagement Emails

Engagement Emails Types Email marketing can be defined as ‘the act of sending commercial messages, typically to a group of people, using email’. In simple words, any message sent by a company to their prospective or existing clients is regarded as marketing emails. However, the whole email marketing process can be challenging for small scale entrepreneurs since they will not...

Tips on Mixing Email Marketing and Video Content

For nearly every business, video is the go-to content for marketing, so it is easy to see why they need nothing else. Video marketing has the potential to yield you whatever you want: engagement, traffic, you name it. Still, it is not right to sacrifice all the things you know thus far and did before at the altar...

The Things you Should Not Do in Email Marketing

In today’s digital landscape, an excellent way to place your brand in customers’ minds and gain traction with leads is email marketing. Smart marketing strategies allow businesses to build brand awareness and help communicate positive things about their products and services to numerous people. To maximize your marketing campaigns and ensure that you are reaching those you wish to,...

How to Make Your Email Marketing Efforts More Effective

You can improve your email marketing campaign by: Capturing the attention of users so they subscribe to your mailing listOptimizing your ideas for mobile-toting customersMaking calls to action (CTAs) that stand out from the rest Now, let us take a look at more details about each strategy mentioned above. Capture Users’ Attention Before getting many eyes on your marketing campaign, you first have to encourage...